DUBAI SQUARE Retail Leasing Briefing

Dubai Creek Harbour · Emaar Properties

Dubai’s largest new retail scheme is under construction. The tenant mix isn’t set yet.

Emaar is building a 2.6 million m² retail, hospitality and commercial district at the centre of Dubai Creek Harbour, ten minutes from Dubai International Airport. This briefing separates what Emaar has actually confirmed from what is left over from earlier announcements — because for a brand deciding whether to put Dubai Square on its pipeline, that distinction is the whole job.

Total district

2.6M m²

Retail, hospitality & commercial (Dec 2025)

Retail floor space

750,000 m²

Gross, per the 2018 plan. GLA unpublished

Masterplan value

AED 180bn

Dubai Creek Harbour, c. US$49bn

To DXB airport

~10 min

Emaar’s stated drive time, via E44

Target delivery

c. 2028

Three-year build stated Dec 2025

Why it matters to a retailer

Dubai does not add super-regional space often. This is the largest single addition in a generation.

Dubai’s super-regional malls trade at close to full occupancy, and prime retail rents rose around 9% year on year — putting the emirate among the top five cities globally for rental growth. For a brand without a Dubai flagship, or with one it has outgrown, waiting for space in an existing centre is a slow game. A scheme of this size opening at once is a rare moment when a large, contiguous, well-positioned unit is actually available to negotiate for.

01

Scale that changes the mix

A 2.6 million m² district with 750,000 m² of gross retail floor space cannot be filled with the same tenant roster as an existing centre. Whatever the final lettable figure, it implies room for categories, formats and brand debuts that Dubai’s current malls have no floorplate for.

02

A captive resident catchment

The mall sits inside its own city. Dubai Creek Harbour is planned with around 7.4 million m² of residential space, plus a hotel programme — footfall that arrives on foot, not only by car.

03

A technology specification — on paper

The 2018 announcement set out RFID stock visibility, click-and-collect, smart fitting rooms and centre-wide AI recommendation. None of it was restated in the December 2025 relaunch, so treat it as intent to confirm rather than a specification to plan against.

Scale in context

Big — but be careful which number you use

The 750,000 m² figure in circulation is gross retail floor space from the 2018 plan, not gross leasable area. Comparing it directly to a trading mall’s GLA overstates the difference, sometimes dramatically. Emaar has not published a GLA for Dubai Square — so it is one of the first numbers to ask for.

Retail gross leasable area — Dubai’s largest operating malls

Published GLA for the three largest trading centres in the emirate. Dubai Square is shown for position only: no GLA figure has been released for it. Square metres.

Dubai Squarenot yet open
no comparable figure published Not published
The Dubai Mallopened 2008
350,000
Mall of the Emiratesopened 2005
255,489
Dubai Hills Mallopened 2022
190,000

The widely quoted 750,000 m² for Dubai Square is gross retail floor space from the 2018 announcement — it includes malls, circulation, back-of-house and plant, so the lettable area will be materially lower. Setting it against these GLA figures would compare two different measures. The Dubai Mall’s 350,000 m² also predates its announced expansion. Comparator GLAs from published mall data.

View as table
SchemeGLA (m²)
Dubai SquareNot published
The Dubai Mall350,000
Mall of the Emirates255,489
Dubai Hills Mall190,000

Read this first

What is confirmed — and what isn’t

Dubai Square was launched in 2018 as a joint venture between Emaar and Dubai Holding, went quiet, and returned in December 2025 as an Emaar-only project with a noticeably shorter description. Emaar bought out Dubai Holding’s stake in Dubai Creek Harbour in 2022, so the JV framing still repeated in much of the coverage is four years out of date.

That history matters commercially, because a great deal of what circulates about Dubai Square — the Chinatown district, the waterpark, the smart-retail technology stack, the 750,000 m² figure — comes from the 2018 launch and was not repeated in 2025. It may all still be the plan. It has simply not been reconfirmed, and no brand should commit capital against it without asking.

How to open that conversation
ItemStatus
Developer
Emaar Properties (sole owner of Dubai Creek Harbour since 2022)
Confirmed
Location
Dubai Creek Harbour, alongside Dubai Creek Tower
Confirmed
District area
2.6M m² retail, hospitality & commercial
Confirmed Dec 2025
Construction
Underway, three-year programme
Confirmed Dec 2025
Retail floor space
750,000 m² gross, three levels
2018 plan, not restated
Districts & anchors
Chinatown, art district, waterpark, arena
2018 plan, not restated
Gross leasable areaNever published
Opening date
c. 2028 implied; coverage also cites early 2029
Unconfirmed
Unit sizes, rents, anchors, leasing launchNot published

The scheme as drawn

The image most people have seen

Emaar’s boulevard render shows the idea the whole project rests on: a shopping street with a road running down the middle of it, glazed over, with Dubai Creek Tower rising through the roof at the far end. It is also a 2018 image — useful for understanding the concept, not for measuring a unit.

Developer render of Dubai Square, Dubai Creek Harbour
The boulevard, looking toward Dubai Creek TowerDeveloper render, released by Emaar. Renders are marketing material issued ahead of construction and are not a representation of the delivered building. This view dates from the 2018 launch; the December 2025 relaunch reiterated the drive-through concept but did not reissue the component plan shown here.

Next

Work through the brief in order.

The Development →

Specification, districts, anchors and the in-centre technology stack — read as a retailer, not a shopper.

Location & Access →

Where the catchment comes from: the resident base, road access, the Metro Blue Line and airport proximity.

Retail Opportunity →

Dubai market fundamentals, category-by-category fit, and the risks worth pricing in.